About
B. Roote, CEO
“The more I learn about jewelry and dive into its history, the more I love it. Getting to know the meanings behind objects in particular moments in time, how they translated into status, wealth or power. Jewelry has always been a way to communicate and distinguish and with the evolution of society, it turned into another way of expression, like clothing. I’m passionate about how we use it to express who we really are.”
B. Roote founded the company with a group of people that shared the same passion for jewelry, its history and handcraft.
“It is amazing to know that I can now have a stunning piece of jewelry without supporting unethical practices.”
Sabrina, Brand Ambassador
The Team
Aadi
Precious Metal Caster
Sandra
CAD Designer
Taylor
Marketing & Social Media
Connor
Stone Setter + Polisher
Rooted in Jewels 